Medical Services: RX

Mindmap have a dedicated and specialised team with a wealth of experience in the area of Pharmaceuticals

Account Director with 12 years product marketing experience in healthcare, new product launch, SOP creation, internal compliance audits, approval systems, product life cycle
Medical approver PHD who was the Country manager in a Major Pharmaceutical multinational for many years
IPHA accredited staff in response to the increasing compliance demanded within the pharmaceutical industry
No affiliation to any medical publications allowing us to be completely independent and compliant in relation to articles and ad placements
Since our inception we have worked across a large range of therapeutic areas
Medical Marketing

CAMPAIGN DESIGN

A one-stop-shop we can handle everything from Stands, Direct mail, Medical Press ads, Detail aids and Presentations. We treat our RX projects with the same attention to detail and holistic awareness we use in our most demanding OTC campaigns. In house design, photography and video production is available for extremely rapid turnaround.

LOCALISATION

Where necessary your global creative can be localised by our medical copywriters. In addition international assets can be localised to suit the domestic environment either through the augmentation of existing assets or by creating entirely new assets that still adhere to brand guidelines

PATIENT MOBILISATION

Your RX campaign may require a patient mobilisation component. At Mindmap we have been creating powerful and successful complimentary campaigns for over a decade. With radio, press and web support patient campaigns that precisely target the audience with content that defines the marketplace will boost your message.

We pride ourselves on the ability to deliver cutting edge communications that leverages the entire range of our expertise

HTML5 / DIGITAL PUBLISHING

Mindmap was first to market with a proprietary method for delivering IVA’s at substantially lower cost and faster turnaround than the majority of our competitors. Mindmap publish to leading third-party solutions such as Veeva iRep, Cegedim, Oracle iSales as well as Apple iBooks and interactive PDF. We also develop custom coded eBooks for non-apple devices and can include complex coded solutions within publications such as calculators, tests, order forms and questionnaires. Html5 compliant. Veeva, Cegedim, Mercury IQ onborded.

VIDEO / ANIMATION PRODUCTION

Our onsite editing suite and capable staff of animators and production professionals are involved with the creation of video assets for a wide range of clients. We create mode of action videos, patient videos, training material, Webinars, Internal presentations and HCP videos. Our OTC and FMCG department produce Television advertising to the highest standard.

YOUR ONLINE PRESENCE

At Mindmap we produce websites that adhere to the most up-to-date standards. We use a mobile-first, responsive and SEO oriented approach. We design for popular CMS such as WordPress. Our websites are all fully secured with SSL certs and are GDPR compliant. The importance of good copywriting cannot be understated particularly as it relates to modern search ranking. We can advise and produce copy, photography and video for your site.

OTHER MEDICAL SERVICES

Working with Mindmap allows our clients to offload a range of individual tasks which are often outsourced by our competitors. These include; Clinical paper review, API proofing, Zinc uploading and Medical copywriting.

Your client service contact at Mindmap will be happy to brief you on these services.