Medical Services: OTC

Established Efficacy in OTC Pharmaceutical Marketing

PACKAGING DESIGN

Mindmap have been creating bespoke packaging for our FMCG and Pharmceutical clients for over 10 years. Our in-house team of designers and artists create award winning packaging design with rapid turnaround and a deep understanding of the approval process, industry needs and excellent communication with the key stakeholders. We can also advise on product naming as the changing legislation around display of product names can have unexpected consequences for Pack design.

POINT OF SALE

Eye-catching Point of sale materials are a vital component of Pharmaceutical sales – particularly product launches. Mindmap have produced market beating point of sale for products. We can produce keylines for displays in-house or work with your existing print supplier. We regularly produce Free Standing Display units, Counter Display Units, Shelf Displays, Window Displays, Wobblers, Shelf talkers and Inserts. We can advise our clients on the best formats to advertise their products

ABOVE THE LINE

Leveraging our knowledge of the FMCG market allows our Pharmaceutical clients to position their products in Out Of Home settings and TV / Radio with great media strategy and top class execution. Our Tv spots for challenger products such as Cetrine (Rowex Pharmaceuticals) have catapulted them from generic status to market leader. Our in-house team can produce high quality assets to use in your through-the-line campaigns and make best use of your marketing budget through effective messaging and targeted media buying.

We pride ourselves on the ability to deliver cutting edge communications that leverages the entire range of our expertise

GRAPHIC DESIGN

At Mindmap, we pride ourselves on cutting edge graphic design in all our finished art, pack design, point of sale design and brand development. Whether your brand needs a logo, a poster campaign or a window display – we strive to produce artwork that engages the consumer, is colourful and eye-catching, typographically dynamic, appropriate to the market and on-trend.

VIDEO / ANIMATION PRODUCTION

Our onsite editing suite and capable staff of animators and production professionals are involved with the creation of video assets for a wide range of clients. We create mode of action videos, patient videos, training material, Webinars, Internal presentations and HCP videos. Our OTC and FMCG department produce Television advertising to the highest standard.

YOUR ONLINE PRESENCE

At Mindmap we produce websites that adhere to the most up-to-date standards. We use a mobile-first, responsive and SEO oriented approach. We design for popular CMS such as WordPress. Our websites are all fully secured with SSL certs and are GDPR compliant. The importance of good copywriting cannot be understated particularly as it relates to modern search ranking. We can advise and produce copy, photography and video for your site.