Irish Cancer Society
"Sunsmart"

Project details

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Industry:

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Irish Cancer Society

Medical/Pharma

2011

We won the tender for SunSmart 2011-13 with this visually-arresting campaign that plays on the viral ‘Epic Fail’ meme. We chose large OOH formats to maximise impact. The SunSmart campaign was augmented with a strong radio campaign also developed by Mindmap.