The brief required us to build an awareness of Bayer in contraception and to rebrand my contraception.ie to make it more appealing to the target market.
We began by creating a series of linked radio and online banner ads with the purpose of driving traffic to the website. We designed and implemented a number of google ads closely and monitored the effectiveness of each ad through the click rate. We also used search engine optimization and a google adword campaign to improve the website's ranking and overall to make it much more visible on the internet.
Mindmap created, developed and managed lustforlife.ie. This is a patient information website for men who may be experiencing testosterone deficiency. Through a series of radio ad campaigns and google adwords campaigns, we drove traffic to the website, thereby providing patients with information on a relatively unknown topic which enabled them to request help from their GP. The result were phenomenal, with sales of Bayer's testosterone deficiency product increasing by 60%.
BuyLo Facebook Campaign
Mindmap created and managed Facebook sites for two brands within the Barry group - Costcutter and BuyLo. Relative and interesting comments were posted on a daily basis, promoting current offers, interacting with their fan base and manning on-going competitions.
Mindmap created and managed manmatters.ie with one of our longest-standing clients, lilly. Manmatters.ie is a patient information site, sponsored by Lilly, for men aged 40+ who may be experiencing Erectile Dysfunction (ED). The website gives information options available.
Mindmap have managed a number of patient mobilization campaigns over the years, via press, radio & TV, driving people to this website.
We also manage the google adwords campaign ensuring through a number of different google ads, that our keywords appear in the top rankings of relative searches.